What makes One Step great? Our people! At One Step, we understand that each employee's contributions make us who we are! We are dedicated to creating a healthy and positive culture that empowers every team member to make the greatest impact.
Purpose of the Position: The Senior Marketing Manager oversees effective marketing and promotion that delivers a consistent company message while building the company's brand, resulting in an abundance of leads for One Step's products and services. They manage the marketing process from research and planning to execution and analysis. This is a collaborative marketing team and requires a hands-on approach.
The Senior Marketing Manager will: (1) Contribute to an ever-increasing number of leads for One Step products and services from all its target markets that can be passed to sales, (2) Create and maintain a return on marketing investment, and (3) Build and maintain a positive company public image.
Responsibilities:
- Own annual marketing plan, strategy, and team
- Identify and plan impactful marketing strategies and materials
- Stay up-to-date on the latest marketing trends
- Learn about the various products and services offered by One Step and how they
- Build, manage, and coach a high-performing marketing team
- Oversee outsourced resources, including contract negotiation, and projects to ensure company standards and results
- Drive the implementation of marketing campaigns that meet business objectives
- Direct and support customer, brand, and product research collection, analysis, and
- Establish and grow Target Market share
- Work closely with the sales department to align sales and marketing strategies
- Administer marketing budget and expenditures with Sr. VP Sales & Marketing
- Manage and drive marketing metrics and ROI
- Maintain brand standards across all marketing and communications channels
- Help create, develop, and maintain a positive company image
- Obtain, maintain, organize, and ensure the use of excellent client testimonials
- Build long term relationships with leadership, employees, clients, and prospective clients
- Participate in Leadership to drive the company vision, purpose, core values and objectives
- Always be improving professionally with continuing education
- Applying One Step Core Values in all you do, including:
- Humbly Exceptional
- All In, All the Time
- Imagine the Possibilities
- Always be Learning
Skills, Knowledge, Abilities:
- Ability and experience delegating, collaborating, and effectively utilizing
- Think outside the box. Innovative and willing to try new things
- Versatility, self-motivation, and strong personal drive for results
- Effective time management skills and the ability to multitask
- Ability to analyze problems and create a solution
- Must be a professional with excellent marketing skills including digital
- Needs to be logical in his/her thinking, be able to take control of people
- A person in this position should have excellent writing skills and a good
- Superior communication skills
- Technical competence including Microsoft applications Word, Excel, PowerPoint,
- Proficiency with HTML, content management systems and design software are a
- Experience with CRMs (i.e., HubSpot)
- Familiarity with Lead Generation
- Ability to work cooperatively and effectively with different personality types, departments, vendors, and clients
- Dependability, including an excellent attendance record
- Other responsibilities as assigned
Experience:
- Should have a successful background in the planning, development and execution of marketing campaigns.
- Experience and knowledge of technology marketing.
- 3 - 5 years management experience
- 5+ years in-house marketing
- Bachelor’s Degree in Marketing or Related Field, Preferred
Benefits:
- 401k plan with company match.
- Comprehensive healthcare, dental, and vision plan.
- Life insurance with additional voluntary life insurance policy.
- Voluntary short-term and long-term disability policies.
- Paid Time Off
EEO:
It is the policy of One Step Secure IT not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.